We’re still far off from that but we can see that our profits are growing year on year in the US and Europe.

“Sonic is a well-known character, but we’ve got a lot of room to grow in merchandising,” he told MCV. SEGA’s Jurgen Post, COO of Sega Europe, hopes that one day Sonic will be as iconic as Sanrio’s Hello Kitty. How do they plan on doing that? With more licensing and merchandise. Sonic the Hedgehog may be a well-known gaming character, but SEGA want his popularity to reach beyond gamers. Contest Hello Kitty Sonic X Hello Kitty tssz news The more unique and creative you are, the better.įull details can be found over on the TSSZ site, with the deadline for entries falling on the 30th of September. Not artistically inclined? Write some campaign taglines.

Make a Youtube video “ad.” You can even make an attack ad. What are they running for? That’s for you to decide. We want you to promote the Sonic / Hello Kitty campaign. TSSZ News however are offering one lucky winner a chance to snag one of these plushes, with their Campaign KittyHog ’12 Contest!Īre you disgusted by your elected representatives? Can’t fathom putting Mittens on? Are you just Obummered out? Has your third party withered away from being a once great force in gaming? Allow us to nominate a new ticket: Sonic and Hello Kitty. Fancy yourself a piece of merchandise from one of the weirdest Sonic collaborations to date? The Sonic X Hello Kitty plush doll has been racing off the shelves in Tokyo being snapped up by Sonic and Hello Kitty fans alike, and like most awesome merchandise affiliated with our favourite hedgehog, western fans have to shell out big bucks to have goods imported.

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